VIEWS & TASTES
 

Return to Views & tastes index    Return to Grape home page
 

Unpenetrating predictions 18 December 2007

Looking back to the foresight of last January shows what DIDN’T happen in 2007….

 

Predictions are a notoriously tricky business. But as with prophetic dreams, it is often only when something is proved right that it gets noticed. The long run of failed prophecies just slithers unnoticed into the dustbin of history. Few are brave enough to venture a prediction about the South African wine industry, let alone thirteen of them in one go; so we must congratulate winewriter Neil Pendock on his attempt to play at being Mystic Meg. But not at the acuteness of what he foresaw: one out of thirteen [sorry, fourteen, which makes it worse...] unequivocally correct is not an impressive achievement. Better luck next time…. (Note that we at Grape are unlikely to be as brave in venturing our predictions – only the Widow might be foolhardy enough.)

The following annotated list is slightly abbreviated, as indicated. The full text is available on the winecoza website.

 

  1. Jannie Mouton’s JSE-listed Zeder Investments tries to replace the board of KWV and dismantle the company […].
    Um, Danie de Wet hasn’t mentioned it   

  2. SA market share continues to contract in the UK and Europe […]. Wine farm prices weaken further in the Western Cape.
    Quite the contrary. Latest figures from Wosa show a growth in exports, with projections of further volume and vale growth.

  3. A bonanza of brandy festivals: with the SA wine show market now seriously overtraded wine show impresarios will attempt to expand their brands and cash in on the undertapped brandy market […].
    Not so as you’d notice.

  4. Incoming Anglo American CEO Cynthia Carroll announces plans to dispose of Vergelegen to Californian property developer and wine mogul Bill Harlan and Tokyo Sexwale’s Mvelaphanda Group.
    Huh?

  5. At least one major buyer’s own brand boycotts Platter […].
    Well, it’s pretty certain Neil was thinking of Alan Pick, but no, Pick’s Pick is there, having listened to sense rather than troublemaking advice. Spar boycotted, but can hardly be called a major buyer in any sense.

  6. Wine magazine’s Shiraz Challenge produces yet another crop of highly rated wines no one has ever heard of: consistency (or the lack thereof) remains elusive for SA Shiraz.
    Strangely enough, the Challenge brought forth a pretty respectable Top Ten, including Boekenhoutskloof, Hartenberg and Quoin Rock (though the list of two-star winners is just as classy, it should be said).

  7. At least one major co-operative cellar goes to the wall as tight domestic trading conditions and reduced exports bite.
    Fortunately, wrong.

  8. Veritas awards a record number of medals to a record number of entries.
    Yes! Well done!

  9. Brait Private Equity sells wine merchant and distributor DGB to management in a management buyout.
    Um, no. (You must get better contacts in the world of big business, Neil.)

  10. Winemakers rave about the quality of vintage 2007.
    Not more or less so than usual, surely?

  11. The local markets is still flooded with wines which were earmarked for exports, or bottled from excess stocks […].
    Who knows?

  12. The brilliant international marketing comeback of the French, especially with their Bordeaux campaign, reduces the international shelfspace of SA wine in the higher price bands everywhere.
    No.

  13. SAA continues to serve tired, fruit-deprived white and ordinary one-dimensional red wines […] despite all the brouhaha about the wise selection and pristine management of these wines.
    Probably yes to the first point, but as there was no public competitive process this year, there was no brouhaha at all….

  14. SA wine consumers continue to disregard local wine accolades and the accompanying intricate sensory embellishments […].
    Wrong, judging by the increased number of entries to wine competitions this year - presuming that marketers know what appeals to consumers.

 

COMMENT

From Neil Pendock:
Not the way I scored it at all. See my blog for my first 7, the last 7 before the weekend making 14, not 13 as your correspondent would have it.

 

From the ed:
Neil seems to increasingly regard our comments facility as a way of advertising his blog! If people don't want to go there, they can be assured that indeed Neil (he doesn't mention there being prodded by Grape into this re-look, but still) does see things differently. His interpretations involve the following:

1. Suggesting that Danie de Wet having trouble being re-elected is equivalent to an attempt to dismantle KWV....

2. He cites figures from an April edition of a magazine (ie, probably figures relating to the previous year) to somehow invalidate the more recent statistics which made his prediction totally inaccurate.

3, 4. He doesn't admit he was wrong, but just 'too soon off the mark'.

5. He slithers around, claiming Spar as the 'large buyer' he predicted would boycott Platter, and for some reason also adduces a private producer. A large buyer is a large buyer: it is not a supermarket or a wine farm.

6. He claims to be spot on, seeming to think that one wine is equivalent to the 'crop' of unknowns he had foreseen.

7. He seems to think that the sale of a winery that once was a co-op is the same as a 'major co-operative cellar' going to the wall....

Can't wait to see how he tries to extricate himself from the other seven (and thank heaven Neil's arithmetic is better than his predictive abilities!).

 

From Neil Pendock
As to Grape prodding me, my blog appeared the day before this feeble submission. As they say in the classics Aquila non capit muscas - with knobs on.

From ed:
Please don't get peevish in print, Neil; it's most un-eaglish. Actually, your blog appears to have been posted a few hours after this feeble submission was (at a time when the Grape webmaster had guiltily put up the stuff dated for the next day and was joyously sipping a youthful Chave Hermitage 1998 in Paarl). But let's put it all down to coincidence, if you like. Another strange coincidence is the use in two disparaging comments of this bizarre remark about eagles not chasing flies (the other, rendered in English, was in a comment to the Widow; given that that note was rather more elegantly phrased than Neil's, common authorship is unlikely, so it just goes to show ... something or other.)
Subucula tua apparet.

 

CLICK HERE TO SEND US YOUR COMMENT