|
Wine-buyers have their moments too
5 April 2005

Let it not be said that fault and
daftness are the sole prerogative of winemakers and owners of wine estates,
or even of the perpetrators of inane press releases and back-label text
(though these people are particularly difficult to forgive). And wine
journalists – but, no, I’d better not go there for fear of retaliation.
I’ve recently been learning, though,
about some of the bizarre things that customers get up to.
Take, for example, the person who, in
2002, came to claim some wine that he said Welgemeend Estate had promised
him as an exchange, because of some problem. He flourished a fax as proof –
the fax was dated 1990, and he seemed unsure as to
why it had taken him 12 years to respond to it.... But he was demanding a
case of the 1984 vintage. The evidence was not entirely convincing, and the
Hofmeyrs gently pointed out that 1984 was 18 years previously, and although
their wines have a reputation for ageability, it was stretching things a bit
to think that they’d still have a case to give him. In placatory spirit they
offered him the current vintage. Much irateness followed before this was
grumpily accepted, and he trotted off into the sunset leaving them somewhat
bewildered.
The staff at Zewenwacht are also
scratching their heads right now, over another somewhat eccentric claim. A
disgruntled customer is threatening to sue them for the cost of a broken
corkscrew. Fair enough, you might think, if the poor customer had broken it
trying to extract one of those nasty plastic stoppers that can be impossibly
tight. But not in this case. The customer had wrestled and pummelled and
wielded his expensive corkscrew in battle with the recalcitrant bottle. Only
once he’d broken the wretched thing did he come to realise that the bottle
was sealed with a screwcap.
Not unreasonably, surely, Zewenwacht
thinks that he might have noticed this significant factor before trying so
zealously to open it in this manner. But the customer thinks otherwise. I’ll
let you know the result if the case ever comes to court. (It all reminds
that, in the famously litigious United States, where all producers of
everything go in fear of lawsuits, one winery is only a little facetious in
indicating in large type at the bottom of its back label: ‘Open other end’.)
Dog
lover that I am, I have a sentimental fondness for labels displaying the
creatures. That of Ridgeback wines features, not entirely surprisingly, the
profile of a splendid example of that noble breed. Nice, but I felt a pang
of alarm rhe other day on learning that the winery is starting to do quite
well in the Far East. I have a nasty suspicion that the alacrity of the
Chinese and Koreans might be at least partly for quite the wrong reasons. Do
you think they could be seeing the label as a pictogram giving an unusually
sensible Western suggestion for a food accompaniment….? I do hope not. |