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The Widow's sour grapes

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Challenging results
21 July 2006

You’ve got to love the Shiraz Challenge! Each year those bizarre results, each year, it seems, there are wise pronouncements about the youth of the vines precluding really good wines (and then a three-year-old vineyard nearly wins….). Each year one wonders if the list of results perhaps got turned upside down by mistake, or if they lost the official results and just made these up – no, not that, it would be so much more plausible if they had.

I’m sure I’m wrong (I got used to that in what seemed like a long marriage), but this is how I imagine the situation in the Wine mag offices, as the dour overseeing accountants deliver the results, as the proud owners of those judicious, needle-sharp and inexorable palates stagger out after their marathon session, and the Deputy Editor tremblingly casts his bloodshot eye fuzzily down the list, while the Editor disguises her anxiety beneath layers of placidity.

‘So? is the winner at least vaguely plausible, my good Deputy?’

‘Yeah … well, it’s arguable .. it’s not Saxenburg’s top shiraz (the R420 version got, er, three stars … , but yes, it’s fairly respectable.’

‘At least it’s from Stellenbosch. And the runners up – from good areas, I hope, Xtian!’

‘Well, Feehona, the wine that came second (and so nearly first) is from a new producer in – what? Ceres. Ceres? Where’s that? I thought they made peach and apricot juice there? Three-year-old vines…. Then there’s something from Robertson. Then two from Darling. Now Darling’s good, huh? Cool climate! Doesn’t matter that the Cloof is from the cheaper and particularly vulgar end of their range, I suppose? I’d guess it’s semi-sweet and 16 percent alcohol.’

‘Cheap is good! We’ll please all the cheapskates who write in and congratulate us on rubbishing all the pretentious expensive wines and revealing how good the cheap stuff really is, unlike Platter where they just look at the labels! This magazine has to appeal to someone.’

An uneasy sigh and a hiccup from the Deputy Editor, who in his more honest moments doesn’t think he’d choose to spend much time reading the magazine – apart from his own column – if he didn’t have to.

‘And what about the follow-up vintages of previous winners? Have we at least got a bit of reasonable continuity to make it look like there’s some consistency in the whole business?’

‘Well, um, not quite. Kleine Zalze 2003 won last year, the 2004 this year got three stars – same as the Kleine Zalze second-label version. The year before it was Simonsig Merindol that won. This time that got …oh … two stars. Do you think we could maybe say that the vineyards are getting younger? Perhaps they had to replant them? Or maybe the winemakers forgot how to handle the grapes properly? What would Michael say, do you think?’

‘Something jolly convincing, I’m sure. But I do hope Boekenhoutskloof has done really well – especially after your squabble with them earlier this year, Xtian when we didn’t put them on the list of wineries whose existence our readers should be reminded of when they cast their considered votes for the best in the country. We’ve not been very consistent about the Boekenhoutskloof Syrah over the years… everything from two stars to five, sometimes even for the same vintage….’

‘Pretty well averaged it this time, I’d say.  A solid three. As for Sadie Family Columella – god, look, it’s the most expensive wine on our list, so it’ll go straight to the bottom of the one-star wines! Another triumph for those who’ve never tried it but are convinced that the cheapies are really better! I think we’d better just call it Columella in the mag – leave off the Sadie bit, perhaps no-one will recognise it – no-one’s ever drunk it in South Africa except a few smart-arse journalists anyway!’

‘Talking of which, Xtian, are the results going to get rubbished by Pendock – you know he’s on his populist anti-competition kick, and these do look a bit, er, vulnerable to analysis!’

‘Shouldn’t think so. I reckon it’s mostly Platter and the Trophy Wine Show he’s got it in for (did you see his little déjà vu rant in the last Sunday Times supplement?). But earlier this year he was pretty nice about the Swiss Awards, maybe because the organisers were nice to him, giving him flights and flattery instead of telling him to piss off. He writes in our mag, I’m sure he won’t say anything nasty (you haven’t also sacked him have you?)! But as for those swine at Grape, well, grit your teeth.’

‘Who cares? No-one reads that rubbish anyway….’

 

COMMENTS

From Ashley Westaway:
Absolutely right widow! It is just astounding that the people who come up with these incomprehensible results, year after year, actually get paid. The level of professionalism amongst our wine journalists/ tasters must be close to the lowest of the least competitive professions in the country. I'm relieved that I've long stopped relying on competition results to make buying decisions. Otherwise my cellar would be full of higgledy-piggledy crap.

From Christian Eedes (the real Deputy Editor of Wine mag):
The widow implies that I am on record as saying that I wouldn't read Wine magazine unless under duress. Entirely untrue. I have a voracious appetite for the popular media and read everything from The Economist through Heat and You to Grape (the magazine sadly defunct and now only a website).

Wid says: No Chris, sadly no public record of you being disloyal as far as I know. All just a part of my little flight of fancy, sorry it's not true though. Interesting you don't deny the hiccup.... Are there really magazines out there called Heat and You? How fascinating! As Wine is about the beverage, I presume Heat is a trade journal of Eskom or the gas stove industry? But thanks for calling Grape part of the 'popular media' – if we had been, we'd probably still be there, instead of relegated to some obscure corner of the ether. I think I'm the only truly popular member of the team, actually. Apart from Cathy, who will probably in time become as arrogant and unappealing as the other MWs, and then I'll be the only likeable one left.

From Oscar Foulkes of Cloof
The Very Sexy Shiraz (Darling of origin; darling by nature) has an analysis of:
14% alcohol, 3.3 grams per litre of residual sugar. Hardly 'semi-sweet and 16 percent alcohol', but unashamedly rich and concentrated (as reflected by the 31.6 g/l of sugarfree extract). Perhaps the price of R69 (soixante-neuf) is a little vulgar, but we really couldn't resist the temptation.

Wid says: Oh well  if you've decided to go all demure at Cloof! Positively dry. I'm delighted (and only a tiny but humiliated) that my presumptions are wrong. I'm sure the wine is a model of restraint, just like its name, and absolutely delicious. And I'm sure Oscar will continue being a first class salesman for Cloof, and a reliably good-humoured one too....

 

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